DIGNÉ DESIGN

I'm Sara, I do UX and web design.

I'm Sara, a UX/Digital Designer from Stockholm.

My journey into the world of digital design began when I realised that it blends my love of all things visual, graphic, and technical with my love of people. Since then, I've dedicated my days to crafting innovative solutions that captivate audiences and elevate digital experiences. From intuitive user interfaces to engaging interactive designs, I thrive on the challenge of making digital products not just functional but truly delightful to use.

Driven by curiosity and armed with patience, I approach each project with open ears, attention to detail and a hunger for learning. Whether it's drawing inspiration from my own experiences or learning from others, I'm always eager to grow.

Work experience

Digital Designer - The Scaling School | 2021-

As a digital designer at The Scaling School, I am responsible for a variety of product and design projects. My work includes developing new products, creating prototypes, designing websites, graphics, layouts, and presentations, as well as producing films and other digital content. In addition to these tasks, I have also had the opportunity to interact with clients and provide coaching as part of my role at The Scaling School. Overall, my work is focused on creating engaging and effective digital experiences for our users.

Media Content Specialist - Nordic Entertainment Group | 2019-2021

In my role as Media Content Specialist/Mediadesk Engineer at NENT Sport, I have been responsible for ensuring that all sports content on the various Viasat Sports Channels, as well as Viaplay, is available and of great quality. I have used my problem solving- and communication skills to guarantee that all parties have access to the requested sports content by finding, sending, editing, and transcoding the material.

UX & UI

Having worked with both the UX and UI part of design, I am passionate about creating user-centered, engaging, and intuitive digital experiences. I have experience conducting user tests, interviews, and questionnaires to gather both quantitative and qualitative data. In addition to evaluations, I love prototyping and designing applications with web accessibility in mind. Always having the "how can we make this error-proof?" thought in the back of my mind. I always strive to prioritize the user experience in every project I work on.

The Scaling School

Keywords: Prototyping, Implementation, Testing

Level up your startup game! Build your business with a proven self-guiding scaling toolkit. At The Scaling School, I have worked with designing, creating content and implementing tools that help startups grow. Pictured here is the Scaleup in a Box portal, app and The Scaling School website. The amazing illustrations have been created by my talented collegue Frans Sjöberg.

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Catch a Customer

Keywords: Prototyping, Implementation, Testing

Bring your dream business to life and catch a customer! Catch a Customer is a story-based game that helps you brainstorm what makes your customers buy/use your product, prioritise between customers, and decide on activities that help you engage, adapt, and understand your customer. I have worked with the idea from the beginning, developing it and taking it to the market. The amazing illustrations and animations have been created by my talented collegue Frans Sjöberg.

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Prototyping | Retrotips Stockholm

Keywords: Prototyping, Adobe XD, UI

For this project, I designed prototypes for a retro-themed travel guide to Stockholm, focusing on retro boutiques and shops. The goal was to create an attractive and engaging guide to help draw tourists to the city. To do this, I brainstormed ideas, created sitemaps and wireframes, and developed interactive high-fidelity prototypes. Through this process, I was able to bring my vision to life and create a guide that would appeal to travelers looking for a unique and nostalgicically chic experience in Stockholm.

Reseguide-Retrotips Reseguide-Retrotips
Reseguide-banner Reseguide-Logga

Recycling Habits - Visualisation

Keywords: Prototyping, User Research, Evaluations, Accessibility

(2020-2021) As part of my thesis research, I developed a visualization prototype that investigates the topic of recycling habits and how they can be improved. One of the most fascinating aspects of this project was exploring people's intuitive choices when it comes to recycling and finding ways to create a digital solution that supports and enhances those choices. The goal of this research was to not only understand the motivations behind recycling habits, but also to identify ways to encourage more sustainable behavior and make a positive impact on the environment. It was a unique and rewarding project that allowed me to combine my interests in design and sustainability in a meaningful way.

Reseguide-Retrotips

The study aimed to understand why Swedish households mis-sort recyclables and design new waste management processes to change habits. It found motivation, knowledge gaps, and priorities as key factors. Workshops led to a proposed tool to improve recycling habits. Intuitive sorting was identified as a main cause of mis-sorting. The designed prototype aims to automate sorting and provide feedback on household contributions to recycling.

Reseguide-Retrotips

Prototype | Trackonia

Keywords: Prototyping, User Research, Accessibility

(2018) As part of a project in 2018, I developed an interactive simulation prototype for ultra runners using the prototyping tool Axure. Through this process, I gained my first experience in creating lo-fi to hi-fi prototypes and testing them on users to gather valuable feedback. In addition to the technical aspects of the project, I also had the opportunity to design the graphic profile and logo for the app. Overall, it was a challenging but rewarding project that sparked my first interest in interaction design.

Graphic design

Logotype | Nightly Media

Keywords: Graphic Design

(2022) I created a logo for Broadcasting & media production company Nightly Media.

nightly-media-logo

Branding | Spiffing Guppies

Keywords: Branding, Adobe Illustrator, Logotype

(2021) I had the pleasure of creating a totally rad brand for the one and only Spiffing Guppies, the greatest (made up) indie pop band to grace the earth. From the logo to the poster, shirt, and CD cover, I poured my heart and soul into every pixel and brush stroke to bring some serious style to this (imaginary) band. It was a wild and wacky journey, and I can't wait to see where the Spiffing Guppies go next.

band-logga band-poster band-shirt band-cd

Graphic Design | Perspektiv

Keywords: Graphic Design

(2020) I created two magazine covers in Indesign with the same name but with different themes. Really gives you some perspective... Magazine covers

Graphic Design | Measure No Mark

Keywords: Typography, Graphic Design, Mockup, Print

(2021) I created a book cover for a detective novel in Indesign and Photoshop.

Book cover

Book Cover

Keywords: Graphic Design

(2020) I created a booklet about digital accessibility.

Booklet

Interactive experiences

saradigne.se

Keywords: HTML, CSS, JS

My favorite part of web development is definitely the front-end - it's where all the magic happens (or at least, where I get to make everything look pretty). I code in HTML, CSS, and JavaScript, and I used those skills to build this portfolio site in my spare time. Don't let the simple design fool you - it's all HTML and CSS magic under the hood.

Website & Logo | Södermalms Ungdomsråd

Keywords: Web Design, Coding

(2018) While serving on the youth council Södermalms ungdomsråd, I designed a logo and developed a website for the organization.

hemsida - hem

Flyttfågel.se

Keywords: Brand Identity, Coding, Designing

(2020) For this project, I set out to create a brand concept that could answer some burning questions, like: 1) What makes a brand feel cohesive and consistent? 2) How can we apply these principles to design materials and a platform that caters to our fictitious target group of "migratory birds"? It was a tall order, but I was up for the challenge. And let's be real, who doesn't love a good imaginary bird-themed project?

hemsida - flyttfågel

Game | Dumpster Dive

Keywords: AR, Unity, Interactive

(2019) I worked in a team of three people to illustrate the pressing issue of ocean pollution in a game. Our goal was to create a game that would not only be fun to play, but also educate players about the impacts of pollution on our oceans. The design process was a journey of trial and error, complete with several user tests to ensure that our game was both entertaining and informative. #savetheoceans #gameon



Go for a dumpster dive in the ocean! Help Shelldon the turtle survive by eating shellfish and avoid ocean litter. Click HERE to download Dumpster Dive on your phone. Available on Android.

AR Application | Inside

Keywords: AR

(2019) We were excited to collaborate with Dramaten (the Royal Dramatic Theatre) on an innovative interactive AR project. Drawing inspiration from the popular indie game Inside, we created an app that allows users to point their phone at a poster and watch as a scene plays out before their eyes.

Editing

I have a strong passion for graphics and have spent a lot of time learning and practicing with various Adobe programs. These include InDesign, Premiere, Photoshop, and After Effects, which I have used in both my education and personal projects. I enjoy tackling projects related to graphic design and video editing, and am always looking to improve my skills in these areas. I am always excited to put my skills to use on new projects to learn.

Short Film | Är du där?

Keywords: Editing, Adobe After Effects, Adobe Premiere Pro

(2018) I worked on a short film together with other people as we delved into the topic of digital media. As an editor, I utilized Premiere Pro and After Effects. The film examined the ways in which digital media can influence the way we interact with others. It was a challenging but rewarding project that allowed me to develop my creative skills and explore the potential of digital storytelling.

Documentary | A City for Women

Keywords: Editing, Filming, Researching

(2017) In 2017, I had the chance to work on a short documentary that examined the theme of urban city planning from a feminist perspective, all set against the backdrop of vibrant and bustling Mumbai. The film explored the ways in which cities are designed and how those design decisions can impact the lives of women and other marginalized communities. It was a powerful and eye-opening project that allowed me to delve into important social and political issues, and experience the unique culture and energy of Mumbai firsthand.


Let's chat!

Now that you've made it this far, it would be a shame to turn back now! If you've got any burning questions or just want to shoot the breeze about interesting topics, don't hesitate to reach out. I'm always up for a good chat. Just send me a message and we can connect. Who knows, maybe we'll stumble upon a shared passion or have an incredibly mediocre conversation. Either way, I'm excited to chat and see where things take us.

Bild på Sara Digné

/Sara

sara.digne@gmail.com
Sara Digné
dignedesign